Although it was news expected by analysts, it has just been revealed that the social network Facebook is already a predominantly business móvil And it is that the results of the last quarter of 2013 are clear, showing that 53 percent of the company's revenues come directly from through mobile platforms A milestone that only demonstrates the importance of smartphones, as well as telephone lines business followed by Facebook, which have shown this address for a couple of years.
The report for the last quarter of 2013 (Q4) shows results that continue to be positive for a company that suffers from starting to lose strengthNot so in revenue, since said 53 percent represents 1,370 million dollars of the 2,590 million achieved throughout the quarter. A number several points higher than last quarter (49%) and which, according to those responsible for Facebook, already represents a total benefit that almost equals thesum of mobile and web for the same period last year
But why this growth? Undoubtedly its CEO (executive director, Mark Zuckerberg, has been in charge of affirming, for a couple of years now, that the future is in the mobile. hence his insistence on developing new tools and applications for this platform and where to insert .We must not forget that it is their main business model Thus, it would be thanks to the introduction of ads that the developers can use to publicize their applications outside the usual markets, through the Facebook wall
Along with this question is the undeniable data of increase in users And it is that the most massive social network in the world continues to grow every month month. So much so that there has been a 3, 36 percent growth just from the third to the fourth quarter, being a 16 % (172 million users) if compared year on year One more reason to invest in within Facebook
However, not all the data is so positive. Regarding the number of users, the loss of strength of this social network among the young population becomes even more palpableSo much so that in the United States and Canada growth has only been one percent. And it is that this social network seems to be attracting more attention in Asia and other parts of the world in recent months. According to some media, because of the lack of intimacy and privacy that the adolescent public is looking for and it seems that they are given other tools such as Snapchat
The future of the company seems to lie in continuing to bet on mobile platforms. Thus, Zuckerberg, has already begun to show his intention to independent even more of the applications of the ones you have. Separate them from the Facebook ecosystem to make Facebook Messenger act as a tool messaging more intimate and direct than the social network, and than Instagram, the social network of photos and videos , go your own way. Which, in addition, is already experimenting with the introduction of advertising
Images via TechCrunch
