During this first month of 2014, the prestigious British media outlet BBC is carrying out a experiment in one of the social networks of the moment. And it is that he is looking for a way to reach new sectors and users through Instagram videos A format of 15 seconds Wide enough to highlight the most important event of the day.All this using moving images, background music and a text that accompanies and briefly explains the event.
This project is called Instafax, in reference to another information service from a couple of decades ago. It has been active for a week, showing daily news summarized in just 15 seconds of video, which is the maximum time that Instagram allows you to publish. Contents that refer to any of the most important news of the day and that is supported by the rest of the functions of this social network to reach more people in one not so conventional way, although increasingly pursued by brands and companies.
And the thing is that Instagram seems like a good showcase not only for brands. Thanks to its growing number of users, which over the past year exceeded 27 million, brands have chosen it as a platform to reach them.In a way that always looks for the artistic lines of photography, but one more way of doing . So much so that Instagram itself, in order to create a sustainable business model, has already begun to advertise content from brands that users do not follow. These are promotional images that are included in the user's feed, although for the moment only as an experiment and in the United States.
The case of the BBC is somewhat different. And it is that it seeks to be one more information channel. A new place and format to distribute news and reach new users. In the words of his Online boss, Steve Herrmann, to The Guardian newspaper “we want the process to be organic, and we are eager to try new ideas to get our video content to new audiences”Something that is far from advertising a product, being able to be informed of several news a day just by consulting the application Instagram
At the moment this experiment known and marked with the tag Instafax, shows several videos daily. In them, the images follow one another in different shots about some important fact of the day. In addition, information pills or headlines are left on the images with some of the information that explains the news. If the user wants to know more, the comments section is also used to develop the context or fact shown with several lines, allowing other users to comment or give his vision.
In short, one more way of social media, or of using social networks as platforms or channels to deliver information to users.This time using short videos and focused on important points to underline. To take advantage of this type of information, it is only necessary to follow or consult the BBC News profile on Instagram Of course, its contents are in English
