The social networks and messaging applications are the large genres in the world of smartphones Hence, they are the ones that are experiencing the greatest growth in terms of their use. But what are they and to what extent are they growing? The answers come from the report by the Global Web Index, a company in charge of measuring the evolution of social mediaand other related issues.
This shows that the mobile or the smartphone continues to be the king, being the main platform used by a 66 percent of users surveyed, compared to 64 percent who access these services via tablet or computer. Of course, as long as you access a social network and not a microblogging websiteThat is, to services like Twitter or Tumblr, where larger screen devices they are still the first choice of users. But which tools are the ones that always consult from the mobile?
The main social networks consulted from the smartphone are Facebook with a 69 %, YouTube with a 59 % , Google+ with a 37 %; followed by Facebook Messenger also with a 37 % and the well-known messaging app WhatsApp with a 36 % of use of the surveyed users.Left out of the top five are others as important as Twitter, Skype, Instagram, WeChat and LINE, which They continue to grow but are not as used as the previous ones. Or at least those have been selected by the users asked in more than 35 countries All of them with a growth that is accentuated quarterly after quarter And it is that they have more and more users, although others seem to have begun a certain decline. Regarding this data, the photo and video application Instagram is surprising, with 23 percent more than active users in relation to last year What is striking is that, among the ones that are losing the most users are Facebook and YouTube, which continue to ahead, but with less pull than the new tools that are emerging in this market.
Other curious facts thrown by this report from GWI is the regional difference of this survey.And it is that, although globally the order has been established as we mentioned in the previous paragraphs, the use of one and other tools and social networks is somewhat different depending on the different countries. Although the basic lines are maintained, they are emerging as the most used social networks for Europa, regardless of the platform from which it is consulted: Facebook, Twitter, and YouTube A list that introduces Google+ instead of Twitter in other countries. Users aged between 25 and 34 years predominate in all of them
For all these reasons, it seems clear that the mobile continues to attract attention and take center stage over other platforms. At least as far as social networks is concerned. Places where more and more people decide to share thoughts, moments, photos and videos of their lives or other web content.Highlighting among them Instagram, which seems to be proclaimed as the most desired after its increasing number of users. Maybe since it opened up to the Windows Phone platform a couple of months ago
