WhatsApp already competes with SMS in volume of messages
Again data about the messaging application most widespread and well-known in the world of smartphones It is, of course, the acclaimed WhatsApp, which returns to the informative arena thanks to the DLD Conference (Digital Life Design Conference in Spanish) in Berlin, where its co-founder Jan Koumhas offered part of the vision and status of this service.
In this way, and from the mouth of its creator, it is known that WhatsApp has already exceeded 430 million users A new milestone considering that these last 30 million users have joined in the last weeks, since in December the data of 400 million active users per month was known Closely related to the growing number of users is the increasing volume ofmessages shared between them, which has already exceeded 50 billion daily messages Again, a figure that grows exponentially when compared to the 43 billion raised last New Year's Eve, when it again surpassed its own annual record.
This information also becomes more relevant after the affirmation of some analysts and experts in the field who say thatWhatsApp would be rivaling text or SMS messages in volume.In fact, there is talk that they could have exceeded the daily number of instant messages sent and received compared to classic messages. Which is also not surprising given the expansion of the application.
And that is for Koum and his partner Brian Acton things are very clear: the key is to concentrate “No ads, no games, no tricks” is the motto of these two ex-workers of Yahoo Thus, they continue to bet on the messaging seen so far in the application, without photos that disappear (in relation to to Snapchat), or additional games and tools that distract from the sole purpose of WhatsApp: put people in contact from anywhere in the world in a simple, effective and cheap way.Which does not imply free, since the application requires payment for annual renewal if you want to continue using this service after the free trial year. All this to avoid and maintain a clear business format for the user. Although it has not been very well received by all of them.
It is also known that it is a company with a small number of personnel Thus, it has been known that in WhatsApp employs only 50 people, of which only 25 are computer engineers, and another 20 give help and support to users in different languages. A very small number compared to all the users served by this tool. Always looking for the goal of “to be available on all mobile phones”, according to the words of KoumA strategy that, seen what has been seen, has worked very well for them during these more than three years of life of WhatsAppAlthough new functions and compatibility with tablets are missing. Something that Koum did not want to comment on, as well as his economic sustainability
