Upplication

Today the focus is on smartphones and tabletsAnd it is that it is the most personal platform and closest to the user, the one that is consumed at any hour and moment of the day. Therefore, a channel to take into account for companies and businesses that wish to reach their customers directly. However, not everyone is capable of creating an application, or doing it in a simple, convenient, cheap and quality way That is why the solution Upplication A service that accompanies the user step by step during the creation of their mobile tool and helps them to position it in the application markets of major mobile platforms.

This is a Spanish service, arising from the “need that businesses have to be adapted to the mobile”, according to one of its founders. A tool that emerged from the heads of three students from the Complutense University who, with the help of their families in the first place and seeking the support of counselors, have managed to move forward . Thus, Juan Sicilia, José Luis Vega de Seoane and Victor Rodado have launched Upplication

With a philosophy reminiscent of services that allow people and businesses to easily create web pages, Upplication gives the opportunity to create applications to all kinds of people, without having to know anything about programming.“We have created a really simple tool, that anyone would know how to use, with telephone support and real-time chat for our client. We want them to notice that we are behind them, that we give them good service and that the product they are buying is of quality and effective”, comments one of its co-founders. A point in favor for any company or business, even those who want to make sales through the application, can have a tool to reach customers . Without the need to hire other professionals and always with the possibility of retouching and editing the content and style of the tool.

In this way the user can create a complete customizable application adapted to both his business and his taste. And it is that Upplication makes use of templates and well-worked designs to avoid that the final result is not pleasant or attractive.In addition, the user is always the one who has all the power over their application, with editing options, adding content and, above all, keeping track of what they happens in the application to find out how customers and end users use it.

How does it work?

The Upplication service is distributed via its own website , from where the user has full control of the application. All you have to do is access it and press the button Start Just at that moment an important question is launched for the user who wants to sell their products through the application that you are going to create: if you want it to allow electronic commerce or not. After that, the application creation process begins. Just choose the name of it, which cannot be changed at another time, set an email address and enter the captcha code to make sure that the user is human and not a robot.Shortly after the user receives an email with a confirmation code to finish creating their account in Upplicationand its application.

With this step you already have access to the main screen of the service, from where you can configure and customize the application that is being creating. All this through a simple interface so that any user can use it. Is divided into three parts. The left menu with the three tabs that list all the options, the central part where it is possible to customize each question, and an image on the right that shows everything moment a preview of how the application will look with the changes made. A most practical design that, together with the colors and the notifications menu, makes it pleasant and comfortable for anyone, whether or not they have knowledge of this type of tools.

http://youtu.be/zet6nvJIFrs

Within the tab Configure your application you will find the customization options. Specifically, there are six types of templates designed to offer information about the business and products in a clean and visually pleasing way. You only have to select the one that is closest to the needs and tastes of the user, being able to choose in each case several color ranges All of this respecting stylistic canons so that the final result is attractive. Below it is also possible to include the logotype of the business or company if it is available as an image file.

The Upplication service also takes into account the positioning of the user's application in search engines , giving the option that any other person who performs a search on the Internet can reach it quickly and unequivocally.Therefore, in this same tab it is possible to make a description of the business and add keywords in the form of labels that are related to the application and the company. It is also possible to enter the data of PayPal account to carry out the product purchase processes through it and establish all the sections and tabs that the application will include. With this it is possible to add contact information through social networks, information about owners of the business, a shopping cart where you can add the different selected products and even a section with promotionsor offers.

All this taking into account that, at any time, the user can access this tab again and modify any of the contents of the application Issues that are reflected in the image on the right to get an idea of ​​what the final result will be like and interact with it.

The second tab on the left menu, for its part, proposes to the user of Upplication to add all the contents and products that you want to advertise in your application. For this, a simple tool is offered that offers the possibility of using an image taken of the product, choosing the category in which it is located and establishing the stock level It also allows you to set the brand and reference code.

This tab also has the ability to manage application categories. Simply click on that tab and set the root categories and subcategories as needed. All this being able to see the results when updating the page in the representation of the right part of the screen.

Lastly there is the tab Analyze your business In this space the user can know the use made of his application, knowing downloads, orders and other issues of end customers. A good way to know if the application works correctly.

Once all the details of the application have been adjusted, all that remains is to create it. For this there is the fourth tab called Your application. Here it is enough to choose the Create App option, which takes a process of several minutes that ends up resulting in the application file. With this, the user already has the tool to upload it to one of the application markets manually. However, the Premium or paid package also includes the publication service on Google Play Store, so the user doesn't have to worry about anything.

Prices and services

Upplication offers its users the complete process of creating, publishing and positioning the application. At the moment this service can only be carried out on the Android platform, but soon it will also support creating the app for iPhone and iPad It also offers within the package a web version of the application, the possibility of adding unlimited products and content, no restrictions on customization and with telephone customer service

There are also other functions that the team of this tool is already working on and that will be introduced soon. Among them stands out the possibility of dumping the contents of the services Magento and Prestashop directly in the application of Upplication In addition, it will offer users a personalized web domain for the computer version of its application, being able to share a link with the name of the business to reach it from any device via the Internet.

All this for a price of 19, 90 euros per month Taking into account that it is an introductory price since Upplication has been up and running for a month. Long enough to have already created more than 1,000 applications in these simple steps. Even so, this service offers a completely free trial timefor 15 days, having access to all its options during that time to check its characteristics and qualities.

Conclusions

In short, a logical step given the growing use of mobile platforms.A complete service that surprises with the simplicity of the creative process and the professionalism of the final result. It also has a complete customer service to resolve any questions or problems that arise. All this at a very reasonable price, taking into account that the creation of an application involves a great deal of programming and design work. A solution that arises in time for any business to have its application in a simple and fast way.