Facebook has started testing to introduce ads on the photo-sharing platform Instagram Last year the social network bought this popular application for around 1,000 million dollars (about 750 million euros), and since then is looking for the best way to monetize this important investment. The company is aware that the inclusion of advertisements in this tool may cause more than one reluctance in the users of this popular application, and for this reason it has begun to introduce Ads in the form of images with a high technical quality so that they are as less invasive as possible.
Instagram must become a key piece for the development of Facebook Since the agreement was made with this application for purchase (news that surprised the market), the future of this social platform for sharing photos between users has been wrapped in controversy Many of the users of Instagram reacted with little enthusiasm to this purchase, since at first they feared thatFacebook neglected the development of Instagram and that its purchase became a way of disarming a potential competitor. Of course, from the beginning Mark Zuckerberg assured that they would maintain the independence of this photo app.
Despite this first negative reaction, the truth is that since the announcement of the purchase of Instagram this social platform has managed to increase its number of users in more than 100 million, and there are already more than 150 million people regularly using Instagram Facebook has decided that the time has come to start translating the significant investment it has made in this app into benefits (the agreement was estimated at 1,000 millions of dollars). To do this, tests have begun with the first ads that have already appeared on the social network. These ads are being shown to users of the social network in United States, and are introduced through a photo (video is also planned to be used) with the purpose of title that it is an ad at the top of it. In addition, at the bottom there is an icon with an ellipsis that allows users to express the reasons for their dissatisfaction with this photograph and work on improving the ads. On the other hand, the company will start showing its ads by working with a select number of first-tier companies (such as Coca-Cola or Ford, to expand it later at a more global level.
The key to the public's response to advertisements may lie in the quality of the advertisements, since it is a platform in which the visual impact of the photographs that are uploaded to the network counts a lot. At the moment there is no official confirmation about when the ads will begin to be introduced globally, although it is expected to be during the first months of next year .