WhatsApp reaches 350 million active users
The well-known messaging application WhatsApp continues its meteoric career of success. And it is that more and more people decide to use it for their daily communication thanks to its free instant messages Proof of this is that it has just reached a new milestone in terms of number of active users, reaching 350 million people who use this application A figure that allows it to be crowned as the hegemonic messaging tool compared to alternatives as well-known and competitive as LINE or WeChat, which try to follow it closely, although without so much success.
The figure has just been made public, and it comes from the hand of Jan Koum, creator and director of itself WhatsApp This was confirmed during the presentation Nokia World, an event in which the Finnish brand has given to know their latest devices and applications In such a way, Koum has not hesitated to affirm that The messaging application already has 350 million monthly active users A figure that has increased by 50 millionin just a couple of months, since in August they claimed to have exceeded 300 million users
The CEO or Executive Director of WhatsApp has been in charge of remarking that a good part of this figure is due to terminal usersNokia Specifically of the 250,000 daily users who join the messaging service on a daily basis from terminals from the Lumia, Asha and range even from the already classic SymbianWhat has managed to add more than seven million users per month Although there are still more.
And the fact is that the presence of Jan Koum at this event is no coincidence. The co-founder of WhatsApp has been in charge of presenting the agreement of his application together with Nokia for include the messaging service in the new terminals Asha presented during the event. Specifically in the Asha 500, 502 and 503 Low-end devices with a very affordable cost and that they will arrive prepared in the coming months to be a communication tool together with this application. This is how support for WhatsApp is extended to more terminals and, with them, to more users.
Do not forget that the strong point of terminals Nokia Asha are the markets emerging , where, with a reduced cost, it is possible to have a smartphone with features for communication and the use of ApplicationsThis has already helped it succeed in markets such as Asian or South American Places where WhatsApp seems to be of special interest, especially if they want to continue adding users as up to now. Places where other messaging apps already have your position. Therefore, it is to be expected that the agreement between Nokia and WhatsApp will help to popularize it, gain a foothold in new markets and achieve new milestones. We will have to wait to know the reaction of these markets in the coming months, when the Asha devices begin to arrive in stores. For now WhatsApp can celebrate having reached a new milestone in the number of users.
