Instagram details what your advertising will be like
had already been announced and, although it was a medium-term measure, it seems that the Instagram is about to arrive. And it is that after three years offering its service of social network and photography filters, and with more than 150 million users to your credit, it's time to start to reap the fruits or make money An issue that began to materialize since its purchase byFacebook and which, it seems, already have more than fine-tuned to start introduce in the form of ads
That is why they have used their official blog to offer some information about what it will be like on the network social photo and video most widespread and well-known. And yes, in the end it will be the ads of that will pose as photographs of InstagramA format designed not to alter the stability of the social network or its design, trying to to offer valuable content to users. Something that sounds good on paper, but we'll have to wait and see if it's really that subtle or, on the contrary, ends up becoming a intrusive practice by brands.
Instagram will begin introducing banner ads in the coming months. Still in the form of test or experiment and, for the moment, United States onlyThus, users from that country may run into “occasional” with images of accounts they do not follow Accounts that, of course, belong to brands and companies that have paid to carry that image or video to users' walls Of course, always respecting the values artistic and stylisticthat predominate in this social network.
And it is that Instagram seeks that the contents of its social network, even if they are advertising images and videos, are displayed in a waynatural All this without overwhelming the user in quantity, stating that there will be few ads inserted on the wall , and always with high quality and a clear concept of belleza Issues that the brands themselves have been doing on this social network for some time, even without having to pay for This, when what was sought in Instagram was positioning, image and contact with potential customers.
In addition, along with the introduction of , Instagram wants to offer controlto users. Thus, when a promoted image or video is not liked by the user, he will have the option to hide it of your wall and even report any comment or thought for which you dislike. This is a matter of thanks, both for the user and for Instagram itself and the brand that owns of the ad, who will be able to change and improve for future content.
In short, a type that seeks not to stand out on the user's timeline, or at least not offer the distraction that a banner of on a page of Internet However, it is still a interference in a space that the user has made it his own by following other people and collecting photographs and videos of his likingAt the moment it seems to be just a preliminary approach to the monetization system of Instagram We will have to wait to see if Americans react well to this format, and to see when it will arrive in other countries.
