Google would be preparing its applications to introduce advertising
The company Google, as from time to time, works on the update of their tools and applications Issue that they take advantage of to improve the design and visual aspect of them, adapting them to the new times and under the same style, but also to add functionalities and new useful options. However, it seems that not everything to come is really good or user friendly. And it is that in its latest consignment of updates several applications could give clues to what is to come: la .
Apparently some of these new updated applications like Gmail, the email client, and YouTube, which gives way to the well-known video portal, includes among its lines of code (its guts, to put it another way) references to Google Ads , the ad system of the Mountain View Something which is not surprising in the case of YouTube, since it already exists before playing the videos, but it could be the first step for the introduction ofbanners or Google on mobile platforms.
Perhaps, for the moment at least, it is an experiment for a possible adaptation of advertisements to this platform. And it is that some users have already discovered banners or advertisements referring to Google Drive, the storage service on Internet , directly in one of the menus of YouTubeIn the case of Gmail the measure shouldn't be really striking either, since the computer version has been showing ads for a long time when accessing a message or email, although it seemed that the mobile tools had gotten rid of the ballast of the .
We must take into account the increase in the use of mobile devices, which are already 's favorite platform communication, to access social networks, search information and many other uses. Something that necessarily implies a change of guidelines in the advertising system, knowing that it will have more impact through the personal device. Nor should we forget that Google is a company whose economic pillar is based on the sale of advertisementsto appear through your browser. Questions that help to understand this possible decision to introduce in your applications
The negative part would be for the user, who does not usually react gladly to the introduction of , although he ends up getting used to it. Proof of this are the YouTube ads or the commented Gmail banners And yes These advertisements are applied in a non-invasive and intelligent way, related to the user's needs, and may not be a barrier to the use of the application. Another good example of this is the latest version of Google Maps which shows information on the hotelsand the possibility of making reservations under the aspect of announcements when carrying out specific searches for places to stay overnight. We will have to wait to see if, indeed, Google decides to take the leap and take it to mobile tools. Of course the clues are obvious.
