The habits of the Spanish user are more and more outlined. And there are many studies that try to analyze what content is consumed from a smartphone or a tablet , and how many of them you download. The latest known estimate is the one published by The App Date, who through an infographic offers the most interesting data about the Spanish consumption of applications. Questions that we describe below.
According to data from The App Date, from different sources and which are considered estimates and not statistics, Spaniards download an average of of four million applications a day. An overwhelming figure that must be put into context since, as is well known, Spain is the European country with greater penetration of smartphones In other words, 23 million people already have a smartphone, being22 million active app users. A higher percentage of users with this type of device than in the rest of Europe.
In addition, it is known that of all these applications, the average user has 24 installed in their smartphones, while the number rises to 32 for tabletsAll of this knowing that said user is usually a man between the ages of between 25 and 45 years old, urban and from middle class. A person who is usually online about three hours a day and who downloads new applications between Thursday and Sunday, mostly in the afternoon. Always taking into account the recommendations of friends and application search engines.
But What type of content does the Spanish user consume? According to The App Date , communication continues to be the key in smartphones, occupying the 83, 9 percent of the activity of these devices. It is followed closely by the consultation of email with 80, 5 percent and the use of social networks with 70 , 3 percent. It is curious that entertainment is in sixth place with 54, 3 percent of activity, taking into account thatgames are one of the favorite downloadable content, according to other studies.
Things change slightly if you look at tablets as platforms. And it seems that they have replaced computers in some functions. Thus, the average user usually uses this device to check email, search for information and entertain themselvesmainly, leaving the activity of much more remote communication
What is clear is that Spanish users download free applications in their vast majority, the market being Android the most consumed. It is followed by the operating system iOS, in which some 20 percent of applications downloaded yes they are paid In a third but very distant position is Windows Phone, followed finally of the still reluctant to disappear BlackBerry
In short, data that helps to get to know the average Spanish user a little better, who continues to use their smartphone to communicate. All this knowing that in the last year their use of social networks has increased by 45 percent , standing out above all of them Facebook Question that would explain why the 80 percentof users do not leave their cell phones even to eat and a third of them always she takes it with her to bathroom
