The evolution in the markets of applications continues its course. And it is that nothing seems written in this area. Thanks to the company Distimo, focused on audimetry of application downloads and their benefits , new data is known about the economic benefits that these contents report. An environment in which the App Store of Apple has always led the way with benefits much broader for the company and developers than other app marketplaces.Although it is a trend that may be changing.
According to Distimo, who only collects data about the App Store and Google Play (the Android app market), this past August has been a good period of profit. And it is that, as the current trend shows, content consumption and spending in these application markets continues to increase Something that is not surprising considering the large number of options that arise every day and the success of the smartphones and tablets But they exist other curious points among the data offered.
For the moment, App Store continues and will continue to be for a long time the application market with greatest economic benefit, and that is that it has a large number of payment toolspaymentHowever, for some time now Premium content seems to have flooded the markets, offering free applications, and especially games, that have some paid features. Reason why Google Play could be closing the gap, in terms of benefits, with the App StoreAlthough the distance is still too far.
Thus, Distimo has discovered that Google Play now has a 35 percent of the pie vs. the still overwhelming 65 percent who dominate the App Store However, this data becomes more relevant when compared to those of ago only six months, when Google Play received 25 percent of the profits while the Apple's app market got the other 75 percent. An evolution that shows that, month by month, the developers of Android, as well as the company Google , they are increasing their benefits and cutting ground to Apple
These benefits remain unchanged in terms of distribution by country And it is that United States continues to be the place where profits are most concentrated, followed by Japan, Korea and Great Britain, the only European country to enter the top five of Distimo What stands out from this data is that while the applications of iPhone and iPad continue to be the majority weight in profits in United States and Europe, it is Asiawho consumes more content from Android A battle that could well vary in the coming months after the decision of Appleto bet on the emerging Asian market.
It remains to be seen if the current trend continues, establishing the applications and smartphones as a market of growing benefits, where Apple continues to get the lion's share of the pie, but where Android it cuts the gap month by month.
