The social networks are constantly looking for methods of monetization that give them allow them to survive and expand the services they offer. A method of income in which the . An issue that Facebook has worked very well, and that other social networks such as Pinterest are about to integrate. This has been made known by its CEO (Executive Director) and co-founder, Ben Silbermann, to through the official blog of the service. A measure that will not please everyone.
Thus, after a year of successful operation, Pinterest is determined to gain a foothold and remain a place where users cancollect your desires, tastes, interests and other issues represented by photographs pinned on boards A tool whose concept It quickly caught on with users and now they want to find financing ways to continue offering the same service. For this reason, according to the words of its creator, they are going to begin to experiment with the promotion of pins from a small group of businesses That is, with the introduction of in this social network of boards. Of course, trying to be respectful with the user.
At the moment it only seems like an experiment of how to carry out what is already inevitable and practically necessary for PinterestDespite not being able to specify the details of this measure, Silbermann does offer interesting data on the formatof people who search for their social network. Something that does not abuse the patience of the user and that allows him to live with its contents in a natural way. That is why they would have chosen content promotion or pins, integrating them in a harmonic way with the social network , without inserting banners or ads that try to distract the user's attention.
In this way, this experiment includes advertising content in the screen of search results and in the different pin categories This aligns ads to various specifications that the CEO of Pinterest has confirmed. And they are looking for a pleasant, that does not stand out above the rest of the content. Ads completely transparent, letting the user know at all times that someone has paid for that content or the place where it is located.All this being relevant, according to the tastes and interests of the user.
An example of how this type of banner ad would work would be to search for halloween on Pinterest Thus, on the results page one of the options could be the promotion of a pin or image of a suit of Darth Vader for which a costume shop would have decided to pay Something that, on the other hand, will still have to wait to see. And it is that according to Silbermann for now it is an experiment, something for which no one is paying money yet. So promoted content won't hit Pinterest immediately yet, but it shouldn't surprise regular users to stumble upon it in the medium term. We will have to wait to know the reaction of the users and if this is really so respectful as they say.
