Instagram will introduce advertising next year
This is news that is not new, but that is hard to digest And it is that a report in The WallStreet Journal has launched the controversy once again after interviewing its financial manager Emily White, who has confirmed that the photography and video social network would be ready to start introducing from next year 2014 This is an issue that users of this application may not like, causing its operation and growing user base to be damaged.
Apparently, Emily White comes directly from Facebook to convert Instagram into a tool profitable We must not lose sight of the fact that it is a application with three years of operation, a team of about 30 people and which has been acquired for 700 million dollars for Facebook, so it is logical to get some economic benefit sooner or later. White believes that now is a good time, since since its purchase by Facebook it has There has been hard work to achieve the positioning and visibility of the brands, paving the way for what was already announced a long time ago and that nobody wanted to hear: Instagram will have .
The presence of the brands in this social network is notableUntil now it has been a way of contacting users, making themselves seen and achieving, in the best of cases, producing viral content to promote their image to through a wide community of users with a common hobby: photography But it seems that the advertisingor promoted content are the key to the next stage of Instagram after the introduction of the videos. Advertising formats that have not yet been confirmed. However, what should worry the most is the acceptance of users to these monetization channels. A measure that could make Instagram lose that touch of environment where you can share content freely, creating a content platform where money prevails above the framing, artistic composition, and filters
A measure that could damage its meteoric rise in the race of photography applications and, now also, video in which for now it is in the lead.And it is that today they have made public the user data reached to date: 150 million active users An enviable figure if one takes into account that in recent 6 months there have been 50 million users those who have joined this famous social network. An issue that has had a lot to do with the videos, a feature that for several months seems to have caused a sensation among users, completing a tool in whichaudiovisual and, apparently, preparing it for what may be a new form of monetization
So far the does not seem to be well received by users Also, specifically the users of Instagram have reacted badly to rumors and news about the privacy of their photos after they were purchased by Facebook, even deleting their accounts (it was rumored that 25 percent of active users disappeared) in order not to transfer their images to the social network.Issue that, on the other hand, was corrected shortly after creating the alarm Therefore, we will have to wait to find out more details and the reaction of the users.
