WhatsApp stars in Katy Perry's latest video
Apparently the smartphones, digital cameras andcars of the moment are no longer the only promotional products that appear in the video clips of international artists. Proof of this is the latest music video by the American Katy Perry, who has used the well-known application WhatsApp to showcase the lyrics of your latest single above your own image.And it is that the artist does not even appear in the video, at least in full body. A curious strategy to publicize your song Roar and publicize this application.
This is a first promotional video of their new single, whose real video clip, this time with herself Katy as the lead, will be released next week. But the curious thing about this case is the marketing strategy created to give visibility to the song through a well-known messaging application. To do this, he clearly not only uses a group conversation of WhatsApp, despite the fact that the brand or the logotype do not appear at any time, but the appearance of the characteristic Emoji emoticons is notable , which represent part of the artist's song. All of this in fairly everyday situations in which WhatsApp is used, be it in the bathroom, during car journeys, as soon as you get up”¦
Apparently, WhatsApp would also be attracting a lot of attention in the United States , a market where it does not dominate the list of communication tools despite having been born in California four years ago, but which could become a trend if other artists and followers of Katy Perry begin to imitate her. According to the media AllThingsD, WhatsApp would not have any type of agreement with the singer to endorse money thanks to this video, but there is no doubt that I could get a good slice of this strategy.
According to the investigations of Onavo, a company of audimetry of applications, WhatsApp would only reach 9 percent of active monthly users from an iPhone in the US, the same terminal used by the singer Katy Perry, being Facebook Messenger the preferred messaging tool with 12 percent of usersSomething that could change from this moment on.
Much more different is the situation in Europe and Latin America, where WhatsApp is the most widely used messaging app, reaching over 90 percent of users on iPhone, where Onavo has focused his research. The situation would also be different in Asia, where applications LINE, WeChat and Kaokao Talk are the most used on the smartphone of Apple And this continent is home to the countries of origin of these applications, where WhatsApp has a strong impact but is not the predominant tool.
With this, there is no doubt that the recent milestone of 300 million monthly active users achieved by WhatsApp is just one more step in his meteoric career.A progress that could well be boosted if, in addition to starting to use the voice, as has happened with the last function added , he also uses the image of celebrities and artists like Katy Perryto give his well-known service.
