I came in front of Instagram
It seems that in the battle to be crowned as the video social network not all has been said yet. And, after the launch of Vine and, later, the charismatic videos of Instagram , the balance leaned towards the latter, owned by Facebook Something that was not surprising thanks to its large user base and several years of operation (in the field of photography), but also for its possibilities extra that left Vine somewhat off the hook.However, several current studies show that the application of six-second videos continues to set an rising pacedespite this first battle.
This is stated by the company Apps analyst Annie, whose latest report states that Vine has been the number one application in downloads of applications (not games) of the App Store during the past month of June Several steps ahead of Instagram, which has been relegated to fifth place during the same period Of course, the data handled by this company is focused onNorth American market, although it shows the general trend of this application.
This data not only means that Vine is becoming more popular over the summer than Instagram , but it is also on the crest of the wave on its own, being the 6th most downloaded application from the App Store during the month of June , according to a study by the company Onavo and which, in the same way, focuses on market dataNorth AmericanData that cannot be extrapolated to the Spanish market but that, in the same way, show the importance of this application.
Therefore, despite the news that emerged shortly after the videos arrived on Instagram in which the Slowdown in Vine downloads, it is now visible that this slowdown in downloads has not really slowed down the popularity of the application belonging to Twitter A tool to record six-second videos in length with loop formatthat continues to attract the attention of many users and brands.
However, certain issues must be taken into account when comparing these two social video networks And it is not just put them face to face.First of all because of the long career and fame of Instagram who, first with photos and now with videos, already has a gigantic user base. Faced with this, Vine is a recently created application that has barely been on the market for several months, gradually improving its possibilities with new updates, not yet a mature product.
This also means that Vine has taken the lead in the video war, but it has shown its strength, standing up in a battle that by numbers continues to win Instagram, but in which nothing is decided yet. In fact, according to the specialized media AllThingsD, Vine would be calling more attention to thecommercial brands that own Instagram We will have to be attentive to the next data to see how it develops this war for video