Facebook is already used more from mobile than from the web
It seems that Mark Zuckerberg has achieved his goal this past 2012And the fact is that he never got tired of affirming that Facebook wanted to conquer the market for smartphonesNow the results prove him right. According to the reports presented a few days ago, during the last quarter of 2012 the milestone was achieved that Facebook users through of their mobile phones exceed those of the web version or for computersA key point for the evolution of the largest social network in the world.
According to the words of Zuckerberg, during 2012 more than 1,000 connected to this social network million people A figure that makes it clear that their income has also doubled by the end of 2012 And it is that each time more people use this tool to stay in touch with friends and family. Growth that is notable in the Asian markets, although the highest revenues continue to come fromUnited States and Europe
For those who are interested in the data, the report on Facebook shows that the figure for monthly active users rose 25 percent this past December from last year, reaching a dizzying1.006 million monthly users Which translates in an average of 618 million daily connected and active users during the same month . In addition, it is specified that daily users through mobile phones have grown by 57 percent, which means some 680 million people connected to Facebook through their devices, contributing 23 percent of revenue for .
This increase in users has a direct impact on the economic aspect Specifically, according to data from the report Facebook, its revenue increased by 40 percent in the last quarter over the year 2011, representing total earnings of 1.585 billion However, despite the spectacular figure, itscosts have also increased notably, which has meant that closing this year earning less money than the previous one
It is not specified what those costs have been, but surely they have had a lot to do with the constant attempts to positioning itself on mobile platforms Something it has achieved by developing new applications in addition to Facebook, or buying others And we can now find Facebook Messenger, Facebook Camera, Poke and Instagram All of them under the power of a single company that seems to continue betting on this market,improving applications and acquiring those that can help you gain more users.
We must not lose sight of the incursion of Facebook in bagto understand these figures and your current situation.And it is that, despite all the uproar about his exit on the NASDAQ, the North American stock market, it seemed that his data were overvalued by the markets, which made it lose half the value of its shares A value that during the last months of 2012 has managed to recover in part
