Waze did not want to be bought by Apple
This past week a rumor has spread like wildfire on the Internet. It was about the offer launched by Apple to the Israeli company or startup Waze And it seems that those on the block were willing to purchase the community GPS app to improve its catastrophic mapping tool However, finally, said offer It would have been rejected by Waze according to some specialized media.We tell you all the details that have emerged below.
Apparently, an Israeli technology website lit the fuse by claiming that Apple was interested in acquiring Waze The issue became relevant moments later when the specialized website TechCrunch confirmed the news. In fact, the number of the offer that the Californians made to the Israelis was even revealed: 500 million dollars Without a doubt, and according to comments in the media that echoed the news, the offer would be an attempt by Apple to improve its mapping tool
And we must not lose sight of the fact that, although Waze is a small company, its application already has a database of nearly 30 million users worldwide. For those who do not know it, it must be said that it is an application of GPSWith it we can be guided step by step to any destination like a normal browser. The key is that the users of the application can alert the rest of possible incidents on the road such as speed cameras, accidents, traffic jams ”¦ In this way, we have an updated and complete GPS, which also has many other possibilities. All this for free An added value that would suit Apple Maps
However, a few hours after the news of the offer spread, it was reported that Waze had declined it According to the same media, it is possible that the Israeli company expected an amount of 750 million, although according to the media TheNextWeb , its value would not exceed 200 millionOne issue that makes suspicious about the reality of the news And it is that said medium has learned from sources close to Apple that, in reality, there has been no negotiation. At this point, they claim that Waze may have spoken with Apple in order to provide you with maps and achieve monetization of your service, however the point would not have been reached of a negotiation.
This could be explained by the need for Waze to find a business model valid that you don't have yet. And it is that if it still has a low value, a supposed negotiation with Apple could increase it for other possible buyers. In addition, over the past few months, we have also learned that Waze would be interested in going public
In short, we cannot affirm or deny that the offer occurredWhat is clear is that Waze is looking for its business model And it is It is about a company with a very interesting idea that, although it could give a good boost to Apple Maps , it seems that in the end it will not be like that. At least for the moment.
