The company Apple and the social network Facebook join forces to ensure their continuity and power through the advertising And now both are add-on to give users of devices running iOS 6 the ability to install applications from the banners or ads of the social network without having to leave thisA step that saves time and patience for the user and, in addition, redundounds to the benefit of both companies An improvement that we will explain in more detail below.
It all started with the option that Facebook offers to developersto include an announcement of your application on the news feed of this social network. By paying for such an ad, developers can include an image, a short description, and a link to the App Store so that interested users can access the download page . This interrupted the interaction with Facebook, as the user left the social network to access the app store and download the app they had chosen.
Now, thanks to the new function of the App Store, the user can click on the ad of the application to download it directly to your terminal without having to leave Facebook. To do this, a pop-up screen opens with the information of the aforementioned application and, from here, we can give the command to download and installationA simplification that may seem trivial, but that hides its reasons, among which are the usefulness for the user, the economic benefit for Facebook and the developers, and the prestige for Apple
Thus, developers find a showcase of the most populous on Facebook (over 900 million of users all over the world), who also offers them a lot of freedom when it comes to customize their purchased ad space In fact, now allows you to cross the user data to know statistics such as sex, age or country, among other issues, being able to stick more to the desired profile.All of this with a more adjusted cost than before, since the developer pays for his space for clicks and not for downloads And it is that not all users who previously accessed Through a banner to the App Store they decided to purchase and download the application
All this results in the economic benefit of Facebook, which continues to act as a showcase for developers and brands A showcase in which it is necessary to pay to advertise For its part, Apple doesn't sit idly by either. In addition to benefiting financially from a percentage of purchases in your app store, your biggest A presence on the largest social network of the moment also allows you to strengthen your position in the applications market And even more, if the system works it is possible that many developers pay more attention to this operating system to create their applications, ensuring alarge distribution of his works
We will have to wait and see if this model works. An alliance in which everyone seems to win. The good thing is that this function of purchasing applications from a pop-up window is public and not only available on Facebook , but other developers can insert it into their own applications
Images via: TechCrunch
