LINE officially arrives in Spain
Yesterday was the day chosen for the official presentation of the application LINE in Spain Although we have been enjoying it for several weeks now, it was not until last Wednesday the 12th when it was presented to the media inMadrid To this end, the manager of LINE Business Office, June Cha, was in charge of publicizing the achievements and upcoming projects in which this comprehensive communication tool is immersed.
Currently LINE has already reached 85 million users through the 231 countries in which it is present. A not inconsiderable figure that can explain the force with which it has arrived in our country During the presentation, Cha was in charge of showing the press what has been the evolution of this application of Japanese origin that, in just two years, has managed to spread throughout Asia reaching first place in several categories of the main application download platforms, such as the App Store , from 37 countries
Now it arrives in Spain ready to conquer our market, where it has already managed to position itself in the first positions on the lists of most downloaded free applications A strategic market where they want to establish themselves and find the nexus with the market Latin AmericanAnd, as explained in the presentation, it is a key point to continue with its growth An expansion that, on the other hand, has nothing to envy to the rest of social networks of the moment, since it reached the milestone of 50 million users in just 400 days, while Facebook and Twitter needed more than 1,000 days
During this presentation we couldn't miss the Stickers Those charismatic emoticons or stickers of manga style who star in LINE And, as Chan commented, they are more than adorable drawings. Far from what it may seem, Conny (the rabbit), Brown (the bear) , Moon (the round-headed character) and James (the blond guy), have its own story and a he althy dose of work from its designer, an artist named KengoHowever, it was noted that its raison d'être is expression and the representation of emotions to share with our friends and family , not just icons for fun. Something with which they want to differentiate themselves from other applications such as WhatsApp
Apart from these issues, emphasis was also placed on the future of the application This involves the creation of added more content for the core of LINE, its messaging tool , and in matters that improve its functionality, such as the connection time, if the other contact you are typing a message, etc In addition, we were informed that the translation to the Spanish of LINE for iPhone would arrive imminently. Among these added contents, we wanted to highlight the importance of official accountsA function that wants to put in direct contact to brands, companies and celebrities with the users of this application. Something in which the American rapper Snoop Dogg already participates, among other musicians and public figures both American and Japanese
These official accounts are one of the basic pillars of LINE , and it is much more than a simple service for users. This is your monetization system or source of income. But it is not the only one. The Stickers also have a lot to do with it. Despite having a couple of free collections, it has other paid New collections that third-party designers insert into this application subject to payment and approval by those responsible for LINE Finally, the annexe applications and games are another part of the economic push of this communication tool to continue with its development, since some of them require a pay for use or have in-app content that is not free
After the presentation we had the opportunity to ask those responsible what LINE offers in order to fight against a market saturated by WhatsApp “We are not going to fight against WhatsApp for first place” was his response. His intention is to live with her in the same way that already happens with other social networks such as Facebook and Google+ To do so, they will rely on a service that offers “more information, more expressiveness and more services” , according to Chan
Lastly, regarding the data of audiences and users in Spain, its policy is that of hermetism, and they did not provide any data. They say that, for now, their presence in Spain is in its initial phase, but they are aware of the potential of this market and claim to have arrived to stayFor now they are looking for partners and support to create localized content in our country, whether they are newStickers or official accounts that take root and get the attention of more users.
