Google stands up to Facebook competing against Instagram
The giant Google has just taken another step in the battle for popularity and positioning of the applications for smartphones Yes in April of this same year Facebook surprised with the purchase of the charismatic Instagram photo filter tool, now they are those of Mountain View who purchase a similar tool. It's called Snapseed and in TuexpertoAPPS we've already talked about it.A movement that seeks to stand up to one of the most striking alliances in this market.
The event has occurred without prior notice, and it has been made known through the web page of the company that developed the application Snapseed, called Nik Software In it they congratulate the Google movement, and they reaffirm their philosophy of dominance of photography With this, it is hoped that this acquisition will serve support to ppublish your photo editing application, create a new or contribute yourfunctions to the camera of the terminals with operating system Android Time will tell, since this The company has not clarified anything else: neither its future nor its sale price.
The curious thing about this case is the similarity with Facebook Not in terms of the comparison between companies, but in the strategy when it comes to positioning and getting your slice of the pie in the portable device market. And it is that Instagram and Snapseed have some similarities The most remarkable thing is that both use filters to retouch our images, however, it is the first who has received all thefame
And it won't be because Snapseed lacks skills”¦ In addition to filters , which are quite numerous, it is possible to use different ways to blur or tilt-shift, improve the sharpness selectively, retouch the saturation, the framing , the white balance, etc Issues that Instagram are not so developed.Perhaps because it focuses more on the social section, since it constitutes a social network in itself , and not as Snapseed, which, although it allows us to share our creations through Facebook , Twitter or email, does not have a rating system and relationship between users.
It is curious that Snapseed is only developed for iPhone, iPad and iPod Touch, although depending on the page web of its developers, they are also working on a version for devices Android Something that they should hurry to do, since their competitor Directo has already been for several months harvesting users on both platforms However, it must be taken into account that many of the acquisitions of Google , not to say the general trend, end up closing their services to integrate into the company itself
For those who don't want to miss the opportunity to purchase and try this tool, just in case Google ends up deleting it, you can do it through the App Store Of course, all these functions and possibilities require the payment of four euros worth SnapseedAn application that will get the most out ofthe most learned users in the field of photography, although it is still a valid and manageable tool for all users who want to give a different touch to their photos
