After four years of activity of the store of applications of Apple , it's time to look back and analyze the route Thus, Distimo, a company in charge of analyzing application markets, has published a report that includes current data and the progress of the App Store , showing the evolution of this market. Quite interesting data that gives us a glimpse of where the application market is headed and which we will discuss below.
Thus, we see that the trend in these four years is to reduce the number of paid applications According to what Disitmo, in 2010, of the 100 applications that most benefits collected , the 71% came hand in hand with the paid applicationsHowever, in June of this year, the number of payment applications that collect the most has been reduced to 16%. And, the applications free seem to lead the downloads. However, we must take into account a monetization system that has been adopted and grown over the years: the in-app purchases, or what is the same, the micropayments within applications
In this way, the paid applications from the App Store have been progressively replaced by completely free that improve the user experience or extend its functions through payments within the application.Thus, the user can try the tool for free, deciding if he wishes to eliminate his or acquire other complementary services. In this way we see that the percentage of free applications with purchase possibilities in-apps has grown from 7% to 68% in two years, becoming one of the main sources of income
Part of the blame for these figures lies with the category of games And that is, on 21 % of all free games offer possibilities to purchase add-onsto improve the user experience, allowing you to play freely and pay only for what you want But it's not the category where you shop the most in-apps we discover According to Distimo, they are the applications of news and media the ones that host the most opportunities for micropayments and in-app purchases.
But these are not the only data we found in the report. The App Store started with only 500 apps available for download. Its upward progression has led it to contain some 650,000 last month, although they are not always the same, since there is also a good number of deleted applications:334,000 in these four years, either by Apple or by the developers themselves. However, the competition from the Android platform has made its mark. Despite the always positive growth of the App Store, the download volume has gradually been declining , the highest point being the year 2010
In addition, within this report we find other curious and interesting data, although they mainly concern the US market, whereDistimoThus, we see that every December there is a upturn in downloads of applications brought about by the Christmas gifts, when users experiment more with their new iPhone and iPad In addition, it is known that successful applications tend to have local character In other words, apart from blockbusters like Angry Birds , in the lists of the most downloaded in each country you can usually find applications with local content from that place, something that developers from Asian countries such as China, Japan, Korea should take into account South, etc. that are beginning to become the markets with the highest volume of downloads
