Instagram already has 27 million users
The most widespread social network of photography continues to make headlines these days after the statements of his CEO (executive director), Kevin Systrom And it is that Instagram has reached a new record, as far as users are concerned. Nothing more and nothing less than 27 million people have this application installed on their smartphones and participate in it.Something that only confirms the success of photographic filters and the phenomenon of social networks
This information was released at a conference a few days ago in the United States. In it, Systrom did not offer revealing data about Instagram, although the page TechCrunch collected some interesting statements And it is that the question of the 27 million of users seems less relevant when knowing the number of times a user enters the social network throughout the day. Something that happens about nine times each day, as has been calculated. A very tempting piece of information for companies and brands that want to use this tool as promotion
Much has been said about the form of business on which it is based Instagram In fact, although there are already brands with user accounts within the application, they would not be making money, since they act like any other user , taking advantage of the possibilities of Instagram to reach as many people as possible. This is where Systrom comes back on the scene. As commented during his presentation, the trademarks speak in images, so Instagram it could be the “next big opportunity in visual”.
In addition, the CEO of this social network commented on three models that brands already use on Instagram One of them is direct promotion Thus, through promotional photos seen in any advertisement, but retouched with the characteristic filters of this application, many brands release images of their products for their followers to see.The second case commented by Systrom is quite different, in which Instagram of a similar way to the social network Twitter, as a tool to cover promotional events Finally, the The third example that he included in his speech was creating exclusive campaigns for Instagram An option that some brands have used to attract users of this social network in addition to your retouched images to compete or decorate your web pages
However, as we have commented, these issues are beyond the control of Instagram, which is nothing more than a only free channel for the promotion of brands. For Systrom, the main issue is in “experience” with different services to find the right one for which advertisers are willing to payThose at TechCrunch suggest something that Twitter already does, which is the promoting a topic, or a image,as it would be in the case ofInstagram
What is clear is that the current system of this social network allows a constant growth of users, reaching 27 million A figure that will undoubtedly multiply by the time the version for the Android platform is released , something your users have been waiting for a long time. And maybe, if the rumors are confirmed, also for Windows Phone 7 It is possible that a One of the keys to the growth of Instagram is the common interest in photography, being able to do damage the direct inclusion in their social system. We will have to wait to see how they finally decide to financially maintain this famous application.
Image via: Business Insider
