The world of applications for smartphones is the future , or rather the present of the market multimedia in Internet This is demonstrated by the data collected on download rate of songs and applications through iTunes, the download portal for devices from Apple And it is that the consumption of applications has grown exponentially, overtaking song downloads in a short timeThere are several hypotheses that make sense of this fact.
One of them is the market philosophy used in the field of applications The free of these programs in exchange for small banners or advertisements generates a system of benefits for the user, for iTunes and for the developer Something which does not occur in the field of music, since, despite having offers and discounts , it is not possible to make a free and legal download of this type of content. Therefore, the user feels more reticent before purchasing a song than against the free download of an application.
In addition, another reason for the results shown in this graph is that the applications have functions that include the musical field itself That is, by downloading an application, usually free, it is possible Listen to songs in an almost unlimited way. Or, by paying almost the same cost as a music disc, apps like Spotifyoffer to listen to thousands of records in a month New systems that empower application downloads over music downloads
A point remarkable of this graph is the one that occurs shortly before September 2010 , when the applications begin to stand out in front of the songs And it is a moment of boom for the world of smartphones, which are beginning to be implemented more generalized in society.
It must be said that the data are not entirely complete in order to generalize them.According to the web page that has treated them, they belong to the presentation that Apple made to show the iPhone 4S, thus signaling the strength of iTunes But if we add to this therecent news that the Android Market already surpasses the Apple market in downloads, there is no doubt that applications are the new star market Since, despite the fact that the economic valueof the song is highest, the number of application downloads is growinguncontrollable