That social networks have changed the way we communicate, we already know that. That the Smartphone have helped them, that too. But there is a relatively new phenomenon that is becoming more and more pervasive. It is called geolocation and it is what occurs when a mobile detects the place where it is located and the user publishes it on a network social.
Well, according to a study conducted in the United States by comScore , 20% of smartphone users already share the places they are on this type of social networkIn other words, he does "check-in" in one place. This figure represents 7.1% of the total of mobile phone users. And there are two networks that share the majority of users of this service. Foursquare and Facebook PlacesGowalla is also among the most used, although it is less known inSpain
The study also revealed that 95% of social media users of geolocation also use the mobile Internet browser And 62% read the news via mobile Therefore, the users of these networks are the ones who receive the most . Networks of this type offer multiple options to users and companies Some can take advantage of the offers that some businesses publish and others receive relatively free.generated by the customers of the place by communicating it to their friends via the Internet.
Without a doubt the network par excellence in this service is Foursquare which has about 8 million users. Seeing the success, the great social network Facebook, tried to keep track and created Facebook Places An add-on that embeds directly into the Facebook mobile application. Tuenti tried to do something like that. Added the “ Sites“, places that the user likes and adds them. But these appear in the profile as one more taste.
If you are looking for answers to the questions Where are we going? Where we are? where we come from? The geolocation is your solution.
